The new policy is a further sign of WhatsApp's deeper information into the Facebook group of companies. CEO Mark Zuckerberg in 2019 said about his cross-platform insight on Facebook Messenger, Instagram, Messenger, and WhatsApp - he called it "interoperability".
Direct messages from Instagram and Facebook Messenger have already been integrated. Facebook wants to bring more services to WhatsApp and has added a feature called Rooms, Chit-Chat. and join many types of groups on Facebook Integration has been going on for some time.
What does WhatsApp mean to use your data for advertising?
WhatsApp hasn't shown any ads yet, and the reported plans appear to have been shelved. If you're worried that your personal messages might be used to target WhatsApp ads, it won't happen because they are encrypted.
However, increased data sharing with Facebook will be used to improve the advertising experience across the company's other products.
WhatsApp stores messages?
No, WhatsApp says. According to our privacy policy, when a message is delivered, it is "deleted" from the company's servers. WhatsApp saves messages only if it "cannot be delivered immediately". If WhatsApp continues to deliver the message, the message can stay on the server in encrypted form for "up to 30 days". If it is not delivered after 30 days, the message will be deleted.
What does the policy say about the data shared with the enterprise?
The new policy describes how companies get data when users interact with businesses on the platform. Content shared with your business on WhatsApp will appear in "Several People in That Business." This is important because WhatsApp currently has over 50 million business accounts. For WhatsApp, this is a potential monetization model.
According to the policy, "Some companies may be working with third-party service providers (which may include Facebook) to help manage communication with their customers." To understand how the business treats the information you share, WhatsApp encourages users to "read the business privacy policy or contact the business directly."
As a matter of fact whatsapp notified in 2016 via there policy that they will be going to take interoperability between Facebook and WhatsApp at next level. They were sharing data from way back. I personally think they are going to use this location n payment data for their future plans with reliance because they have made big investment with them.
ReplyDeleteI think its time for indian govt to make rules about how much data a tech company can collect or store for business purposes. Just like the European union have made because shifting from whatsapp is not the ultimate solution.
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